On November 19, Tel Aviv won the World Smart Cities Award, beating out over 250 cities for the title of World’s Smartest City. The award, which was given as a part of the annual Smart Cities Expo World Congress that was held this week in Barcelona, recognized Tel Aviv’s initiative in undergoing what Mayor Run Huladi hailed as a “digital revolution.”

The flagship project of Tel Aviv’s efforts is the pioneering Digi-Tel platform, which is a residents’ membership club and app that provides individually tailored, location-specific information and services.

The platform creates a direct connection between Tel Aviv and its residents, as the platform provides services that range from neighborhood road works alerts to discounts, offers, and information based upon individual interests.

Israeli Ynet news reported that over 90,000 residents have signed up for the membership club to date.

Tel Aviv’s efforts to position itself as the Start-up City also included opening up municipal databases to the public in an attempt to increase transparency, along with offering free Wi-Fi throughout the city, even at the beach.

“I am pleased the municipality was recognized for its use of technology and creativity found so abundantly in the city,” Huladi said.

Tel Aviv’s booth at the expo showcased the city’s technologies, in cooperation with high-tech companies like Motorola Solutions Israel and Microsoft.

The Smart Cities Expo, which was established three years ago, is a leading international convention that is aimed at fostering municipal innovation. Last year, Rio de Janeiro was the winner of the Smart Cities Award.smart 2